Generating Word of Mouth and Making Your Product or Idea Go Viral Contributor: Jonah Berger, PhD, James G. Campbell Assistant Professor of Marketing, The Wharton School, University of Pennsylvania, and author of Contagious: Why Things Catch On Nano Tools for Leaders are fast, effective leadership tools that you can learn and…Read More Nano Tools: Crafting Contagious
Generating Word of Mouth and Making Your Product or Idea Go Viral Contributor: Jonah Berger, PhD, James G. Campbell Assistant Professor of Marketing, The Wharton School, University of Pennsylvania, and author of Contagious: Why Things Catch On Nano Tools for Leaders are fast, effective leadership tools that you can learn and…Read More