The Social Entrepreneur’s Playbook Free Worksheet Companion
by Ian C. MacMillan and James D. Thompson
Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur’s Playbook, written by Professor Ian (Mac) C. MacMillan and Dr. James D. Thompson, director of the Wharton Social Entrepreneurship Program, is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits, interested in doing more good with fewer resources. Visit The Social Entrepreneur’s Playbook to download a free worksheet companion to help you plan your social enterprise project.
Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors’ more than 26 years’ combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase:
- Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population.
- Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments.
- Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up.
To read more about the book and the authors, click here.