Research: Is ‘Conflict’ a New Marketing Tool?

This opinion piece by Alby Anand Kurian was originally published on the Knowledge@Wharton site on Feb 23, 2017 Conflict as a Marketing Tool (CAMT) has its roots not in marketing but in screenplay writing. You will find frameworks for screenplay writing in textbooks on the subject — Syd Field’s Screenplay:Read More

Nano Tool: Become a More Strategic Leader

Contributor: Michael Useem, William and Jacalyn Egan Professor of Management and Director of the Wharton Center for Leadership and Change Management, The Wharton School, University of Pennsylvania; Harbir Singh, The Mack Professor, Professor of Management; Vice Dean for Global Initiatives; Co-Director, Mack Center for Technological Innovation, The Wharton School, UniversityRead More