This opinion piece by Alby Anand Kurian was originally published on the Knowledge@Wharton site on Feb 23, 2017 Conflict as a Marketing Tool (CAMT) has its roots not in marketing but in screenplay writing. You will find frameworks for screenplay writing in textbooks on the subject — Syd Field’s Screenplay:…Read More
Professor Adam Grant recently sat down with two-time Olympic Gold Medalist Abby Wambach to discuss her new book, Forward: A Memoir. One of the world’s greatest players of all time, Abby Wambach is the #1 all-time leading scorer in international soccer history with 184 career goals. Long known as one of the…Read More
Contributor: Peter Cappelli, PhD; George W. Taylor Professor of Management, Professor of Management; Director, Center for Human Resources, The Wharton School. Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15 minutes — with the potential to significantly impact your…Read More
Contributor: Michael Useem, William and Jacalyn Egan Professor of Management and Director of the Wharton Center for Leadership and Change Management, The Wharton School, University of Pennsylvania; Harbir Singh, The Mack Professor, Professor of Management; Vice Dean for Global Initiatives; Co-Director, Mack Center for Technological Innovation, The Wharton School, University…Read More
