Nano Tool: Three Neuroscience Tips to Accelerate Top-Line Sales Growth

Three Neuroscience Tips to Accelerate Top-Line Sales Growth Contributed by Michael Platt, Director, the Wharton Neuroscience Initiative; James S. Riepe University Professor, Marketing Department, the Wharton School; Professor of Neuroscience, Perelman School of Medicine; Professor of Psychology, School of Arts and Sciences, the University of Pennsylvania, and Leslie Zane, FounderRead More

K@W Article: China’s Pork Industry: A New Effort to Help Farmers Modernize

This article first appeared in Knowledge@Wharton’s Management section  on June 13, 2018   China is the largest world’s pork producer, accounting for more than half the total production of a little over 113 million tons, according to the latest data; it is the largest consumer of pork as well. However, China’sRead More

Research: Is ‘Conflict’ a New Marketing Tool?

This opinion piece by Alby Anand Kurian was originally published on the Knowledge@Wharton site on Feb 23, 2017 Conflict as a Marketing Tool (CAMT) has its roots not in marketing but in screenplay writing. You will find frameworks for screenplay writing in textbooks on the subject — Syd Field’s Screenplay:Read More

Conversations on Success: 6 Thought Leaders Redefine What It Means to Succeed

What if you could sit down with some of today’s most successful thought leaders? Now you can. Knowledge@Wharton has interviewed some of today’s leading thinkers about what success means to them. Conversations on Success: 6 Thought Leaders Redefine What It Means to Succeed, drawn from the archives of Knowledge@Wharton, includesRead More