Nano Tool: Confidence When you Need it Most

Contributor: G. Richard Shell, Thomas Gerrity Professor, Professor of Legal Studies and Business Ethics and Management; The Wharton School, University of Pennsylvania; author of Springboard: Launching Your Personal Search for Success Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15Read More

The Customer Centricity Playbook

New Book: The Customer Centricity Playbook   Implementing a Winning Strategy Driven by Customer Lifetime Value Peter Fader and Sarah Toms HOW DID GLOBAL GAMING COMPANY ELECTRONIC ARTS GO FROM BEING NAMED “WORST COMPANY IN AMERICA” TO CLEARING A BILLION DOLLARS IN PROFIT? They discovered a simple truth—and acted onRead More

Issue Brief: Mastering Catastrophic Risk

The sources of company disruptions range from natural calamities such as hurricanes and earthquakes, to human-caused disasters such as terrorist attacks, oil spills, and chemical accidents. Economy-wide shocks such as the 2008–2009 financial crisis in the United States caused enterprise disruptions worldwide. Technological breakthroughs such as digital marketing have upendedRead More

K@W Article: China’s Pork Industry: A New Effort to Help Farmers Modernize

This article first appeared in Knowledge@Wharton’s Management section  on June 13, 2018   China is the largest world’s pork producer, accounting for more than half the total production of a little over 113 million tons, according to the latest data; it is the largest consumer of pork as well. However, China’sRead More

Nano Tool: Reduce Risk and Increase Profits with Adaptive Experimentation

Contributor: Yoram (Jerry) Wind, PhD, The Lauder Professor Emeritus of Marketing; Academic Director, The Wharton Fellows Program; Director, SEI Center for Advanced Studies in Management, The Wharton School, University of Pennsylvania Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less thanRead More

Nano Tool: Be Happier at Work: Finding Meaning in Your Current Role

Contributor: Annie McKee, PhD, senior fellow, the University of Pennsylvania Graduate School of Education and author of How to Be Happy at Work. Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15 minutes — with the potential to significantly impactRead More

Nano Tool: What Science Says about Quitting While You’re Ahead

Etan Green, Wharton Associate Professor of Operations, Information and Decisions and University of Toronto’s Ashton Anderson discuss their research on what to do after attaining personal best.  Note: This interview was previously published as a Knowledge@Wharton article on February 16, 2018   An edited version of this conversation follows Knowledge@Wharton:Read More

Nano Tool: Increase your Relationship IQ with Neuroscience

Contributor: Michael Platt, PhD, Director, Wharton Neuroscience Initiative; James S. Riepe University Professor of Marketing, Neuroscience, and Psychology, The Wharton School, University of Pennsylvania. Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15 minutes — with the potential toRead More