New Book: The Customer Centricity Playbook Implementing a Winning Strategy Driven by Customer Lifetime Value Peter Fader and Sarah Toms HOW DID GLOBAL GAMING COMPANY ELECTRONIC ARTS GO FROM BEING NAMED “WORST COMPANY IN AMERICA” TO CLEARING A BILLION DOLLARS IN PROFIT? They discovered a simple truth—and acted on…Read More
Research
Issue Brief: Mastering Catastrophic Risk
The sources of company disruptions range from natural calamities such as hurricanes and earthquakes, to human-caused disasters such as terrorist attacks, oil spills, and chemical accidents. Economy-wide shocks such as the 2008–2009 financial crisis in the United States caused enterprise disruptions worldwide. Technological breakthroughs such as digital marketing have upended…Read More
K@W Article: China’s Pork Industry: A New Effort to Help Farmers Modernize
This article first appeared in Knowledge@Wharton’s Management section on June 13, 2018 China is the largest world’s pork producer, accounting for more than half the total production of a little over 113 million tons, according to the latest data; it is the largest consumer of pork as well. However, China’s…Read More
New Book: Go Long
New Book: Go Long: Why Long-Term Thinking is your Best Short-Term Strategy Why Long-Term Thinking Is Your Best Short-Term Strategy Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel Foreword by David M. Rubenstein The lifespans of companies are growing shorter each day. Why do some companies thrive and grow,…Read More
Nano Tool: Reduce Risk and Increase Profits with Adaptive Experimentation
Contributor: Yoram (Jerry) Wind, PhD, The Lauder Professor Emeritus of Marketing; Academic Director, The Wharton Fellows Program; Director, SEI Center for Advanced Studies in Management, The Wharton School, University of Pennsylvania Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than…Read More
Nano Tool: Be Happier at Work: Finding Meaning in Your Current Role
Contributor: Annie McKee, PhD, senior fellow, the University of Pennsylvania Graduate School of Education and author of How to Be Happy at Work. Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15 minutes — with the potential to significantly impact…Read More
New Book: The Shopping Revolution
New Book: Barbara Kahn’s Shopping Revolution We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all…Read More
Nano Tool: What Science Says about Quitting While You’re Ahead
Etan Green, Wharton Associate Professor of Operations, Information and Decisions and University of Toronto’s Ashton Anderson discuss their research on what to do after attaining personal best. Note: This interview was previously published as a Knowledge@Wharton article on February 16, 2018 An edited version of this conversation follows Knowledge@Wharton:…Read More
Nano Tool: Increase your Relationship IQ with Neuroscience
Contributor: Michael Platt, PhD, Director, Wharton Neuroscience Initiative; James S. Riepe University Professor of Marketing, Neuroscience, and Psychology, The Wharton School, University of Pennsylvania. Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15 minutes — with the potential to…Read More
Nano Tool: Work Less, Accomplish More
Contributor: Margaret H. Greenberg and Senia Maymin, PhD, executive coaches and authors of Profit from the Positive: Proven Leadership Strategies to Boost Productivity and Transform your Business. Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15 minutes — with…Read More