New Executive Education Class for Senior Leaders

Today’s senior leaders need to think more strategically, communicate more persuasively, and act more decisively — all while developing the leadership of those around them. Wharton’s Executive Education’s Becoming a Leader of Leaders: Pathways for Success draws on new research and insights to provide you with strategies to strengthen yourRead More

Nano Tool: Innovative Thinking: Using Neuroscience to get Out-of-the-Box Ideas

Contributor:  Michael Platt, PhD, Director, Wharton Neuroscience Initiative; James S. Riepe University Professor of Marketing (Wharton School), Neuroscience (Perelman School of Medicine), and Psychology (School of Arts & Sciences), University of Pennsylvania Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in lessRead More

Nano Tool: Motivation 101: Encourage your Team with Social Comparisons

Contributor:  Jonah Berger, PhD, Associate Professor of Marketing, The Wharton School. Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15 minutes — with the potential to significantly impact your success as a leader and the engagement and productivity ofRead More

21st Wharton Annual Leadership Conference

Leading in an Era of Rising Uncertainty and Greater Complexity The 21st Wharton Annual Leadership Conference on June 21, 2017 In light of the powerful but often unanticipated waves of change sweeping through the West, China, India and elsewhere, this is a good moment to ask what companies, agencies, and non-profitsRead More

Research: Is ‘Conflict’ a New Marketing Tool?

This opinion piece by Alby Anand Kurian was originally published on the Knowledge@Wharton site on Feb 23, 2017 Conflict as a Marketing Tool (CAMT) has its roots not in marketing but in screenplay writing. You will find frameworks for screenplay writing in textbooks on the subject — Syd Field’s Screenplay:Read More